We all have a variety of images, thoughts and words running through our minds describing who we think we are. These “affirmations” – positive or negative – are critical “inputs” to the outputs we get in life. Again, we reap what we sow. In this clip, John shares insights on how important it is to uncover and challenge many of these subconscious “programs” running our lives. A shift at this level is life-changing. How do you complete the phrase “I am….?”